01 · You talk, we listen
We learn your business properly.
A structured interview before we make anything. It is the reason the content sounds like you rather than like a template.
How it works
From first call to published month.
No mystery and no guesswork. Six steps, a proper onboarding month, then a meeting every two weeks, a filmed session, and a text to approve.
Work orderYour account
01DiscoveryTwenty minutes
02OnboardingOne month
03LaunchFirst post within a month of signing
04It compoundsEvery month after
In production
The four stages
Discovery, onboarding, launch, then it compounds.
Every account we have ever run has gone through the same four stages. Not a funnel: the actual sequence, including the part where we find out whether this is a fit at all.
01 · Discovery meeting
Whether this is a fit.
We learn about each other and decide. Your business, your expectations, what we actually do, and every question you have. If we are not right for you, this is where we say so, not three months in.
02 · Onboarding, one month
Set up properly.
A full month spent setting you up rather than rushing something out in week one. Your brand, your systems, your objectives and your first content, built before anything goes public with your name on it.
03 · Launch
It goes live.
Consistent posts, stories with no cap on them, engagement that reaches outward. The people who already know you start seeing the professional you actually are, every week, while your time stays on the meetings and the filming.
04 · Optimise
Time is the multiplier.
Every month gives us more to read: what landed, what did not, which pillar your market responds to. The work gets sharper because of it. This is the stage that only arrives once the months have stacked up.
The onboarding month
Three to four weeks. Then you are live.
Onboarding is the month you are most involved, and it is front-loaded on purpose. Three to four weeks is normal: that is how long it takes to run your business and onboard properly at the same time.
Onboarding · Four weeks
Week oneTwo meetings about your business, about an hour each. What you sell and how you sell it, who your team is, who your target client is, what your systems look like.
Week twoYour logins and a strategy session. Your video scripts are already written by this point, so you can go and film instead of waiting on us.
Week threeThe design meeting: your branding, your preferences, your look. Then a shorter meeting about you rather than the business.
Week fourYou film and you upload. We build the first month against your pillars. Then it goes live.
Live
Your side of it
Show up, get us content, get us logins. That is the list.In detail
What every month
actually looks like.
02 · Strategy
We build your strategy and pillars.
Four content categories mapped to your business. Value proposition, target client and positioning get worked out here too, because content built on a vague offer does not convert.
03 · Library
Your library starts filling.
Between sessions you send footage from your phone: a walkthrough, a job site, ninety seconds after a good meeting. It goes into your B-roll library and stays there.
04 · Production
We build the month.
Editing, covers, captions, hashtags, stories, all of it, before you see anything. One house style for your account.
05 · Approval
The text opens your post.
A text arrives with a link. Tapping it opens the post in SmartSuite, where you review it, approve it or request changes. Changes are unlimited.
06 · Publishing
It goes out, by hand.
A person publishes to Instagram and uploads to YouTube, then it syndicates to Facebook, LinkedIn and Google. Stories run all month. An hour a week goes on engagement.
After that
It just keeps going.
The system does not need re-starting each month, and neither do you. Twelve to fifteen posts, every month, indefinitely. Sustaining that, rather than producing one good month, is the part the system exists to solve.
The meeting is every two weeks, but most clients hear from us every day or every other day.
Month one12 to 15 posts
Built, approved, posted.
Month two12 to 15 posts
Built, approved, posted.
Month three12 to 15 posts
Built, approved, posted.
Indefinitely
What we need from you
Two things. Time, and honest answers.
Show up for content.
A filmed session, to scripts we write first. Book a media company for a few hours or shoot it on a phone; it is your call which. Between sessions we ask for the occasional clip from your day.
Nobody can make content about your business without your business in the room. That is why we meet every two weeks and you film once a month. It is the part we cannot do for you.
Answer us honestly.
When we ask what is actually happening this month, the job you are proud of, the question every client asks, the thing you wish people understood, tell us the real answer.
Vague answers produce vague content. The accounts that work best are the ones where the owner tells us the truth about their business.
A meeting every two weeksApprove by textNo dashboards to learn
Start at stage one
The discovery call costs you twenty minutes.
We spend most of it asking about your business rather than talking about ours. By the end you will know whether this is a fit, and so will we. Nothing to sign, and no sequence of emails afterwards if you decide it is not.
Book a callStage one